Core board pack
Present these · one consistent modelBusiness Expansion Strategy
The board proposal: the thesis, market, tiered offer, financial model, team, events, roadmap, the investment ask and governance gates.
Board Deck
A 14-slide presentation deck for the room — the ask, the reframe, the numbers and the decision. Arrow keys to present.
Financial Model
Interactive — flex customers per tier, pricing, headcount and margin, and watch the 2028 ARR, the $12M gap and the 3-year funding move live.
CEO Dashboard
A live cockpit tracking the unit against the $12M ARR target and the gates — MRR trajectory, pipeline funnel, events ROI and unit health.
Detail & playbooks
The operating detail behind the packReality Check & Action Plan
The research-grounded reality check: addressable-market math, real team costs, the funding envelope, the real events calendar and a 90-day plan.
Top-150 Named Account List
A filterable, tiered target list of real named accounts across the UK, Italy, Spain and Northern Europe — scored A / B / C to the offer.
Execution Playbook
The operating manual — the model, the cadence, decision ownership (RACI), the customer lifecycle, the delivery engine and the scorecard.
Sales Playbook
The ABM motion — ICP & tiering, pipeline stages & exit criteria, discovery, the £120k business case, and objection handling.
Marketing Playbook
The demand engine — positioning & messaging, the account-based framework, content, events, the campaign calendar and funnel definitions.
Prepared for the CEO and Board of Tiles IT Solutions. Market, salary and event figures are from public sources; financials are modelled estimates for board discussion. Not for external distribution.